Marketing audits, evaluations, GTM, and playbooks
Turn to us for marketing truth
Welcome to ad-versary.
We’re the marketing strategists, tacticians and creatives that are going to tell you the things you need to hear.
We look at your marketing, tell you what’s working, what’s not, where the opportunities are, and how to win. And we help new companies go to market.
We’re not your enemy.
But we’re not your friend.
…And you fired us the moment you hired us.
We’re ad-versary.
challenge everything with integrity.
The problem.
there are too many people telling too many people what they want to hear. Not what they need to hear.
Success is elusive because marketing is about knowing, not feeling. ONe is brain. One is not.
roas, mer, ltv, roi, cac - all of the abbreviations - but are they right for you? Your business? Your strategy? be certain.
We think that’s bullshit.
It’s not about what you’re doing. It’s about how it’s working.
Obvious, right? But in a world where “strategy” gets confused with “tactics”, is what “you’re doing” really working the way it should?
Our approach is fundamentally different than anyone else you’ve worked with.
1) Get to the core of what marketing success really is.
2) Market to who your customers are - not who you think they are.
3) Speak and act quickly, truthfully, clearly, and without reservation.