This Ain’t No Russian Novel. Thank God. Content in 2023 - What It Should Be.
So you’ve been writing lots and lots of content. And what has it gotten you? Ask yourself, are you producing content to produce content, or are you producing content to get a message out there? Read what good content looks like…
Shit Breaks in the Middle. When to Replace Your Tactical Organization.
You just got that C-Level gig and you’re in charge of transforming the trajectory of the org. Your first task? Fire everyone. Read why.
You Get What You Pay For: The Fallacy of the Free Audit
Free audits are the bread and butter for generating new business for tactical agencies. But they’re crap. Read to hear why.
Revenge of the Turds: The Ongoing Battle Between Jocks, Nerds, and The Shitty Results
The ever-present battle of sales blaming marketing and marketing nailing themselves to a cross should end. Read about why it is the way it is and the ONE way to fix it.
Does Anyone Remember Laughter? Why Current Creative Sucks, and I’m Not Telling How To Fix It.
The first in our inaugural Rant-Me-Anything series…why does creative suck.
welcome to ad-versary.
Hi - my name is Will and I’m here to introduce my new thing. It’s called ad-versary. And it’s here to make your life easier by telling you things you don’t want to hear.